Collection

Underground

A City Of Contrasts

William Morris London is the brand that delivers on a promise of showing the world, what London is really about. Our eyewear shines in the stories and creative energies that flow through the city. You choose your London and get to feel its international spirit; wear it boldly, wear it proudly.

A City Of Contrasts

SAATCHI 1

Inspired by the opulent creativity of the Saatchi Gallery, the Saatchi concept channels contemporary artistry through refined metal craftsmanship and modern form. Precision-engineered with an outer rim detail that adds depth and architectural definition. Each frame reflects a perfect balance of elegance, innovation, and expressive detail — a tribute to the gallery’s influence on modern design.

SAATCHI 2

Inspired by the opulent creativity of the Saatchi Gallery, the Saatchi concept channels contemporary artistry through refined metal craftsmanship and modern form. Precision-engineered with an outer rim detail that adds depth and architectural definition. Each frame reflects a perfect balance of elegance, innovation, and expressive detail — a tribute to the gallery’s influence on modern design.

SAATCHI 3

Inspired by the opulent creativity of the Saatchi Gallery, the Saatchi concept channels contemporary artistry through refined metal craftsmanship and modern form. Precision-engineered with an outer rim detail that adds depth and architectural definition. Each frame reflects a perfect balance of elegance, innovation, and expressive detail — a tribute to the gallery’s influence on modern design.

TUBE 1

Inspired by the iconic London Underground and the vibrant energy of the city’s East End, the Tube collection celebrates movement, creativity, and modern urban life. Colourful, characterful end tips that capture the creative spirit of East London while adding a refined touch of warmth and individuality. Designed for versatility and durability, these full-metal frames combine contemporary styling with subtle artistic flair.

TUBE 2

Inspired by the iconic London Underground and the vibrant energy of the city’s East End, the Tube collection celebrates movement, creativity, and modern urban life. Colourful, characterful end tips that capture the creative spirit of East London while adding a refined touch of warmth and individuality. Designed for versatility and durability, these full-metal frames combine contemporary styling with subtle artistic flair.

ARCH 1

A continuation of the acclaimed Marble concept, the Arch collection draws inspiration from the architectural lines and creative spirit of East London. Precision-etched arches across the outer rim and lugs create a distinctive, tactile finish. Blending bold form with refined craftsmanship, these frames celebrate modern design through sculptural detail and dynamic colour contrasts.

ARCH 2

A continuation of the acclaimed Marble concept, the Arch collection draws inspiration from the architectural lines and creative spirit of East London. Precision-etched arches across the outer rim and lugs create a distinctive, tactile finish. Blending bold form with refined craftsmanship, these frames celebrate modern design through sculptural detail and dynamic colour contrasts.

ARCH 3

A continuation of the acclaimed Marble concept, the Arch collection draws inspiration from the architectural lines and creative spirit of East London. Precision-etched arches across the outer rim and lugs create a distinctive, tactile finish. Blending bold form with refined craftsmanship, these frames celebrate modern design through sculptural detail and dynamic colour contrasts.

WHARF 1

The Canary Wharf business district in East London, renowned for its luxury living and lifestyle, is captured in two distinct shapes that embody a conservative design ethos: the WHARF.

WHARF 2

The Canary Wharf business district in East London, renowned for its luxury living and lifestyle, is captured in two distinct shapes that embody a conservative design ethos: the WHARF.

HOXTON 3

Vibrant Hoxton is renowned for its indie art galleries, creative energy, and eclectic mix of global eateries surrounding the iconic Hoxton Square. Reflecting this dynamic spirit, The Hoxton offers an effortlessly commercial yet distinctively expressive approach to eyewear. Featuring two bold metal styles, the design blends everyday comfort with a sense of individuality — making you feel confident, contemporary, and just a little different from yesterday.

HOXTON 4

Vibrant Hoxton is renowned for its indie art galleries, creative energy, and eclectic mix of global eateries surrounding the iconic Hoxton Square. Reflecting this dynamic spirit, The Hoxton offers an effortlessly commercial yet distinctively expressive approach to eyewear. Featuring two bold metal styles, the design blends everyday comfort with a sense of individuality — making you feel confident, contemporary, and just a little different from yesterday.

BARKING 4

Following on from one of our bestselling concepts, Barking 4 is a fashion inspired flat top design.
The front and main body of the temple are crafted from deep transparent/Havana acetates, enhancing the frame's depth and stability. A lamination colour in the temple adds a striking contrast, amplifying the overall effect.

REGENT 4

MARE 1

Inspired by the creative pulse of Mare Street in East London, the Mare concept reflects the area’s fusion of artistic edge and urban sophistication. The combination browline design exposes a premium acetate upper brow paired with a sleek metal rim for a contemporary twist on a classic style. Designed for modern individuals with discerning taste, these frames reinterpret a timeless aesthetic through refined materials and balanced design.

MARE 2

Inspired by the creative pulse of Mare Street in East London, the Mare concept reflects the area’s fusion of artistic edge and urban sophistication. The combination browline design exposes a premium acetate upper brow paired with a sleek metal rim for a contemporary twist on a classic style. Designed for modern individuals with discerning taste, these frames reinterpret a timeless aesthetic through refined materials and balanced design.

MARE 3

Inspired by the creative pulse of Mare Street in East London, the Mare concept reflects the area’s fusion of artistic edge and urban sophistication. The combination browline design exposes a premium acetate upper brow paired with a sleek metal rim for a contemporary twist on a classic style. Designed for modern individuals with discerning taste, these frames reinterpret a timeless aesthetic through refined materials and balanced design.

PLUM 1

Inspired by the understated character of Plumstead, London, the Plum concept captures a balance of heritage charm and contemporary design. Offered in a variety of premium tort shades featuring subtle block lug laminations in complementary contrast colours, mirrored elegantly on the temple tips. These combination frames embody modern sophistication through thoughtful detailing, refined materials, and a subtle use of colour contrast.

PLUM 2

Inspired by the understated character of Plumstead, London, the Plum concept captures a balance of heritage charm and contemporary design. Offered in a variety of premium tort shades featuring subtle block lug laminations in complementary contrast colours, mirrored elegantly on the temple tips. These combination frames embody modern sophistication through thoughtful detailing, refined materials, and a subtle use of colour contrast.

PLUM 3

Inspired by the understated character of Plumstead, London, the Plum concept captures a balance of heritage charm and contemporary design. Offered in a variety of premium tort shades featuring subtle block lug laminations in complementary contrast colours, mirrored elegantly on the temple tips. These combination frames embody modern sophistication through thoughtful detailing, refined materials, and a subtle use of colour contrast.

JUBILEE 1

Named after the iconic London Underground route that stretches from North-West to East London via the West End, the Jubilee Line collection takes cues from the dynamic energy of the city.

JUBILEE 2

Named after the iconic London Underground route that stretches from North-West to East London via the West End, the Jubilee Line collection takes cues from the dynamic energy of the city.

REGENT 3

A classic and conservative design, inspired by the iconic Regent Street in central London. 
Regent has been interpreted into a more sophisticated shape. A slightly thicker rim with a groove detail contains a subtle colour within.

POPLAR 1

Located in the inner-city suburb of Poplar, East London, this vibrant and evolving area seamlessly blends rich history with modern living.

POPLAR 2

Located in the inner-city suburb of Poplar, East London, this vibrant and evolving area seamlessly blends rich history with modern living.

TATE 4

Inspired by the brutalist art gallery The Tate Modern on the banks of the Thames river in London.

TATE 5

Inspired by the brutalist art gallery The Tate Modern on the banks of the Thames river in London.

ANGEL 1

Angel, East London is a vibrant entertainment hotspot, home to cocktail bars and traditional pubs, inspiring this stunning Angel Frame designed in two shapes. It fea-tures lively, colourful tortoiseshell patterns, accented with gold and rose gold metal details and sleek temples.

ANGEL 2

Angel, East London is a vibrant entertainment hotspot, home to cocktail bars and traditional pubs, inspiring this stunning Angel Frame designed in two shapes. It fea-tures lively, colourful tortoiseshell patterns, accented with gold and rose gold metal details and sleek temples.

BANK 1

Bank Station, inspired by the Bank of England, first opened its doors in 1900 at Bank Junction

BANK 2

Bank Station, inspired by the Bank of England, first opened its doors in 1900 at Bank Junction

MADDOX 1

Inspired by the renowned Maddox Gallery in East London celebrated for showcasing works by both artists such as Basquiat, Warhol, Kusama, Banksy, and Hirstó; this concept blends vibrant creativity with understated elegance.

MADDOX 2

Inspired by the renowned Maddox Gallery in East London celebrated for showcasing works by both artists such as Basquiat, Warhol, Kusama, Banksy, and Hirstó; this concept blends vibrant creativity with understated elegance.

MADDOX 3

Inspired by the renowned Maddox Gallery in East London celebrated for showcasing works by both artists such as Basquiat, Warhol, Kusama, Banksy, and Hirstó; this concept blends vibrant creativity with understated elegance.

DILLY 1

Inspired by the iconic Piccadilly Circus - ‘Circus' derived from the Latin word for circle; this beautifully designed, easy-to-wear concept features three distinctive styles. 

DILLY 2

Inspired by the iconic Piccadilly Circus - ‘Circus' derived from the Latin word for circle; this beautifully designed, easy-to-wear concept features three distinctive styles. 

DILLY 3

Inspired by the iconic Piccadilly Circus - ‘Circus' derived from the Latin word for circle; this beautifully designed, easy-to-wear concept features three distinctive styles.

MARBLE 2

Inspired by the 19th-century white marble-faced triumphal arch, Marble Arch Lon-don.
This classic commercial frame comes in beautiful neutral colourful marble torts 
and soft colourful crystal temples. A deserved namesake to the London monument.

MARBLE 3

Inspired by the 19th-century white marble-faced triumphal arch, Marble Arch Lon-don.
This classic commercial frame comes in beautiful neutral colourful marble torts 
and soft colourful crystal temples. A deserved namesake to the London monument.

TOWER 2

London’s defining landmark, Tower Bridge captivates visitors with its rich history, stunning architecture and unique bascule mechanism. Our new Tower concept reflects the same craftsmanship as its namesake, using robust stainless steel, with engineered spring hinges. Industrial and muted colour block colours offer a conservative men’s style.

TOWER 1

London’s defining landmark, Tower Bridge captivates visitors with its rich history, stunning architecture and unique bascule mechanism. Our new Tower concept reflects the same craftsmanship as its namesake, using robust stainless steel, with engineered spring hinges. Industrial and muted colour block colours offer a conservative men’s style.

CANARY 3

Multi colour, fun yet elegant metal ladies frames in designs inspired by the trendy area of Canary Wharf. From sophisticated bars to elegant lounges - Canary Wharf caters to every taste and preference. 3 new shapes, created in metal sheets that are striking and finished in beautiful combination colours with subtle confetti tort temples.

CANARY 2

Multi colour, fun yet elegant metal ladies frames in designs inspired by the trendy area of Canary Wharf. From sophisticated bars to elegant lounges - Canary Wharf caters to every taste and preference. 3 new shapes, created in metal sheets that are striking and finished in beautiful combination colours with subtle confetti tort temples.

CANARY 1

Multi colour, fun yet elegant metal ladies frames in designs inspired by the trendy area of Canary Wharf. From sophisticated bars to elegant lounges - Canary Wharf caters to every taste and preference. 3 new shapes, created in metal sheets that are striking and finished in beautiful combination colours with subtle confetti tort temples.

BETHNAL 2

A down to earth area in the heart of the East End, our new Bethnal frames introduce a playful new concept that take on the bright and colourful palettes seen along the famous Columbia Road flower market. The long standing cafes, hip bars and hangouts including the V&A museum are the perfect place to wear these strong yet striking frames.

BETHNAL 1

A down to earth area in the heart of the East End, our new Bethnal frames introduce a playful new concept that take on the bright and colourful palettes seen along the famous Columbia Road flower market. The long standing cafes, hip bars and hangouts including the V&A museum are the perfect place to wear these strong yet striking frames.

WAPPING 1

Elegant and striking crafted metal ladies frames, inspired by the traditional areas beside the River Thames. Chic bars and smart eateries with outdoor seating surround a marina at St. Katharine Docks, Wapping. The front rim features a striking contrast with two electroplated colours. The end tips are made from beautiful Havana acetate, adding a touch of elegance.

WAPPING 2

Elegant and striking crafted metal ladies frames, inspired by the traditional areas beside the River Thames. Chic bars and smart eateries with outdoor seating surround a marina at St. Katharine Docks, Wapping. The front rim features a striking contrast with two electroplated colours. The end tips are made from beautiful Havana acetate, adding a touch of elegance.

STEPNEY 1

Bold yet feminine frames in designs inspired by the east end area of Stepney. It takes its name from the Tower of London, which was originally in Stepney Parish.
Solid dark colours on the front are subtle and suitable for daily wear, with a little highlight matching with the tortoise temples. The step-down and bevel cut details on the front enrich the layering of the frame and smooths the edges.

STEPNEY 2

Bold yet feminine frames in designs inspired by the east end area of Stepney. It takes its name from the Tower of London, which was originally in Stepney Parish.
Solid dark colours on the front are subtle and suitable for daily wear, with a little highlight matching with the tortoise temples. The step-down and bevel cut details on the front enrich the layering of the frame and smooths the edges.

HOXTON 1

Vibrant Hoxton is home to indie art galleries and cool bars, with trendy global eateries surrounding the green space of Hoxton Square. The Hoxton is an easy, commercial yet vibrant on the inside extraordinary eyewear design in 2 strong metal styles. It makes you feel comfortable, but also makes you special and different from yesterday.

HOXTON 2

Vibrant Hoxton is home to indie art galleries and cool bars, with trendy global eateries surrounding the green space of Hoxton Square. The Hoxton is an easy, commercial yet vibrant on the inside extraordinary eyewear design in 2 strong metal styles. It makes you feel comfortable, but also makes you special and different from yesterday.

CANAL 1

Beautiful full metal ladies frames crafted and inspired by the Regents Canal, which runs through North London and ends in the east end Docklands - at one time the world's largest port. Canal is a charming version of a contemporary cat-eye shape. The highlight is the colour accent in the upper line which is held in vibrant contrast colours. The puristic temple design gives the whole style a well-balanced outlook.

CANAL 2

Beautiful full metal ladies frames crafted and inspired by the Regents Canal, which runs through North London and ends in the east end Docklands - at one time the world's largest port. Canal is a charming version of a contemporary cat-eye shape. The highlight is the colour accent in the upper line which is held in vibrant contrast colours. The puristic temple design gives the whole style a well-balanced outlook.

BRICK 1

Creative, unique and show stopping, the Brick is inspired by the most iconic and vibrant area of London, Brick Lane. These carefully considered crafted shapes with 3 laminations on the front demonstrate the creative area in the East End perfectly. Intricate CNC milling down the side colour gives the frame a more multi dimensional effect.

BRICK 2

Creative, unique and show stopping, the Brick is inspired by the most iconic and vibrant area of London, Brick Lane. These carefully considered crafted shapes with 3 laminations on the front demonstrate the creative area in the East End perfectly. Intricate CNC milling down the side colour gives the frame a more multi dimensional effect.

BARKING 1

Stylish and strong everyday frames tailored for a modern and masculine look, inspired by the unique riverside town in East London, Barking.

The front and main body of the temple are crafted from deep transparent/Havana acetate, enhancing the frame's depth and stability. A lamination colour in the temple adds a striking contrast, amplifying the overall effect.

BARKING 2

Stylish and strong everyday frames tailored for a modern and masculine look, inspired by the unique riverside town in East London, Barking.

The front and main body of the temple are crafted from deep transparent/Havana acetate, enhancing the frame's depth and stability. A lamination colour in the temple adds a striking contrast, amplifying the overall effect.

BARKING 3

Stylish and strong everyday frames tailored for a modern and masculine look, inspired by the unique riverside town in East London, Barking.

The front and main body of the temple are crafted from deep transparent/Havana acetate, enhancing the frame's depth and stability. A lamination colour in the temple adds a striking contrast, amplifying the overall effect.

BARBICAN 1

Creative and sleek the Barbican was designed and inspired by the Barbican Estate, which was built and inspired by the Bauhaus design where form follow’s function and less is more. The style is characterized by a lack of ornament and a focus on clean lines. This concept comes with 3 lamination colours on the eyebrow through to an acetate temple in solid and bold colourways.

BARBICAN 2

Creative and sleek the Barbican was designed and inspired by the Barbican Estate, which was built and inspired by the Bauhaus design where form follow’s function and less is more. The style is characterized by a lack of ornament and a focus on clean lines. This concept comes with 3 lamination colours on the eyebrow through to an acetate temple in solid and bold colourways.

BARBICAN 3

Creative and sleek the Barbican was designed and inspired by the Barbican Estate, which was built and inspired by the Bauhaus design where form follow’s function and less is more. The style is characterized by a lack of ornament and a focus on clean lines. This concept comes with 3 lamination colours on the eyebrow through to an acetate temple in solid and bold colourways.

ARENA 1

Large and imposing, Arena is an intricate, geometric inspired concept much like its namesake. Crystal gradient colours blend throughout in an angled style that incorporates beautiful lami-nation to construct a style that is soft and delicate. CNC milling reveals different thicknesses and adds layer and depth.

SOHO 2

These classic creative dipped frames are inspired by the artist Oliver Jeffers. The artist takes portraits and dips them in bright enamel colour vats leaving one area permanently hidden. A creative energy best seen on the streets of Soho.

SOHO 3

These classic creative dipped frames are inspired by the artist Oliver Jeffers. The artist takes portraits and dips them in bright enamel colour vats leaving one area permanently hidden. A creative energy best seen on the streets of Soho.

PRIMROSE 2

Inspired by the stunning pastel colour Victorian houses that adorn Primrose Hill's leafy avenues. Glamorous and elegant styles with contemporary colour accents in fashion inspired shapes that include gradient half rim colours and contrasting tip ends.

CARNABY 1

Beautiful crystal frames inspired by the colourful and bright views of Carnaby Street London, with subtle highlight colour on the upper brow and a pop colour temple tip design, in a mix of contrast colour and classic Havana torts.

CARNABY 2

Beautiful crystal frames inspired by the colourful and bright views of Carnaby Street London, with subtle highlight colour on the upper brow and a pop colour temple tip design, in a mix of contrast colour and classic Havana torts.