Collection

William Morris Black Label

Blending rebellion with convention, our new Black Label collection showcases the best of British design. This premium collection made in strong, directional shapes is the showcase line from a brand that dares to mix eclectic British influence with fresh ideas. Heavy acetates, geometric shapes and luxury details are all on show here in a collection that makes it fit for Royalty. Dare to be different and explore 10 new styles that exude luxury, play with colour and certainly doesn’t shy away. Are you ready for Eyewear that is fit for Royalty?

Eyewear fit for Royalty by Black Label

HOLLY

As sharp as a diamond, these intricate angles play over mono colour acetates to form an intriguing geometric concept. Technical in its design, the geometric cutaways reveal different shades of colour.

HERA

Inspired by our home; this technical design involves a CNC milling process to produce cuts and shapes that are bold and quirky. A frame designed to match the home of our creative hub - The Mill.

HOPE

As sharp as a diamond, these intricate angles play over mono colour acetates to form an intriguing geometric concept. Technical in its design, the geometric cutaways reveal different shades of colour.

GREY

Built from rich, glossy, chunky acetate this solidly constructed frames takes high design to the next level. Modern and on trend styling with subtle branding in luscious and modern inspired colour options.

GOLDIE

Perfect for brighter days ahead, this delicate pastel shape uses CNC bevelling on the front shape to connect to the drop down temple design. These soft interlaps create a delicate and elegant frame.

GABBY

Colourful, bright and crystal clear - these luscious and transparent front shapes reveal the hidden colour laminations beneath. Polished and paired with metal construction frames, these make a real statement.

GEMMA

Colourful, bright and crystal clear - these luscious and transparent front shapes reveal the hidden colour laminations beneath. Polished and paired with metal construction frames, these make a real statement.

GIGI

Colourful, bright and crystal clear - these luscious and transparent front shapes reveal the hidden colour laminations beneath. Polished and paired with metal construction frames, these make a real statement.

FORD

Based on an ever popular style from a previous Black Label collection, Ford revisits a best seller but adds a new twist in a fresh seasonal shape.

FLEUR

Fleur is an intriguing hexagonal shaped frame built in a combination of both metal and acetate. A single layer of transparent acetate in a two tone design offers an extra level of interest.

FIONA

Fiona is an elegant ladies frame, designed in a beautiful butterfly eyeshape and finished in high gloss acetate colours. CNC milling on the front connects to a wave temple design construction.

FINN

This strong and masculine oversized square frame is set to be a head turner for the season ahead. Offered in piano black, royal blue and emerald green; the high gloss acetate plays perfectly along with retro inspired metal pin details, end caps and tip end inserts.

FERN

Sleek, elegant and polished – this directional catseye inspired shape takes glamourous to a new level. With CNC milled acetate corners, the acetate reveals different shades beneath to offer something fresh and new. Additional wave temple designs and an extra touch of sophistication.

FELIX

A modern take on a vintage inspired shape that gives a nod to days gone by. Solid and sleek, this high gloss acetate style is powerful and rugged with stunning end caps and metal details.

FAYE

Oversized and opulent, this square eyeshape is one not to be missed. Made by combining stainless steel and layers of transparent acetate to produce stunning two tone colour details.

FARRAH

A beautifully designed and intriguing shape, Farrah shows off a diamond cutaway pattern that reveals different shades of colour in its angles and varying thicknesses. Diamonds fit for a Queen.

FAITH

Faith offers a petite ladies frame built from high grade acetate that is delicate and sweet. A two tone top bar colour sits against a minimal and fine metal temples for a sleek and elegant look.