William Morris Black Label

Blending rebellion with convention, our new Black Label collection showcases the best of British design. This premium collection made in strong, directional shapes is the showcase line from a brand that dares to mix eclectic British influence with fresh ideas. Heavy acetates, geometric shapes and luxury details are all on show here in a collection that makes it fit for Royalty. Dare to be different and explore 10 new styles that exude luxury, play with colour and certainly doesn’t shy away. Are you ready for Eyewear that is fit for Royalty?

Eyewear fit for Royalty by Black Label


Introducing Freya, a delightful design fresh for the new season. Built using transparent crystal acetate, the intricate shape is set against a strong metal temple in a singular colour.


Based on an ever popular style from a previous Black Label collection, Ford revisits a best seller but adds a new twist in a fresh seasonal shape.


Fleur is an intriguing hexagonal shaped frame built in a combination of both metal and acetate. A single layer of transparent acetate in a two tone design offers an extra level of interest.


Fiona is an elegant ladies frame, designed in a beautiful butterfly eyeshape and finished in high gloss acetate colours. CNC milling on the front connects to a wave temple design construction.


This strong and masculine oversized square frame is set to be a head turner for the season ahead. Offered in piano black, royal blue and emerald green; the high gloss acetate plays perfectly along with retro inspired metal pin details, end caps and tip end inserts.


Sleek, elegant and polished – this directional catseye inspired shape takes glamourous to a new level. With CNC milled acetate corners, the acetate reveals different shades beneath to offer something fresh and new. Additional wave temple designs and an extra touch of sophistication.


A modern take on a vintage inspired shape that gives a nod to days gone by. Solid and sleek, this high gloss acetate style is powerful and rugged with stunning end caps and metal details.


Oversized and opulent, this square eyeshape is one not to be missed. Made by combining stainless steel and layers of transparent acetate to produce stunning two tone colour details.


A beautifully designed and intriguing shape, Farrah shows off a diamond cutaway pattern that reveals different shades of colour in its angles and varying thicknesses. Diamonds fit for a Queen.


Faith offers a petite ladies frame built from high grade acetate that is delicate and sweet. A two tone top bar colour sits against a minimal and fine metal temples for a sleek and elegant look.