William Morris London

Whether ambling through the countryside at the weekend or getting ready for city days, this traditional men's frame is conservative yet modern; designed with all the romanticism of a classic British gent.

A frame within a frame - angled to perfection. Indented bevels exaggerate the frame shape whilst the rounded edges combine to soften and blend for a fine finish - all offered in pretty muted colours.

A frame within a frame - angled to perfection. Indented bevels exaggerate the frame shape whilst the rounded edges combine to soften and blend for a fine finish - all offered in pretty muted colours.

Elegant marbled frames in confetti tortoiseshells exude a delightful charm that is soft, feminine and warm. Translucent acetates and thin profile temples define and confidently merge colour with pattern.

Soft and round shapes with crystal gradient colours that blend throughout the frame. Angled cat eye styles with beautiful lamination and crystal gradients that are soft, elegant and delicate.

Soft and round shapes with crystal gradient colours that blend throughout the frame. Angled cat eye styles with beautiful lamination and crystal gradients that are soft, elegant and delicate.

Soft and round shapes with crystal gradient colours that blend throughout the frame. Angled cat eye styles with beautiful lamination and crystal gradients that are soft, elegant and delicate.

Warm floral acetate fronts that add bold and contrasting pops of colour on playful tip ends. Summery styles that are light, delicate and colour matched to perfection.

Warm floral acetate fronts that add bold and contrasting pops of colour on playful tip ends. Summery styles that are light, delicate and colour matched to perfection.

Bold, strong and defined with retro treatments offered throughout. Chamfer inner rims combine with chunky and robust fronts in solid colour ways complete with gold hinges and vintage inspired pins.

Bold, strong and defined with retro treatments offered throughout. Chamfer inner rims combine with chunky and robust fronts in solid colour ways complete with gold hinges and vintage inspired pins.

Blending modern finish with classic design, these traditional flat sheet metal shapes come through in new seasonal options. Lightweight, strong and easy to wear - these are timeless and minimal styles.

Blending modern finish with classic design, these traditional flat sheet metal shapes come through in new seasonal options. Lightweight, strong and easy to wear - these are timeless and minimal styles.

Layer upon layer of strong colours mix with fine and simplistic metal bases. This concept explores bright block colour from top to tip end and adds the William Morris logo for a subtly branded frame.

Layer upon layer of strong colours mix with fine and simplistic metal bases. This concept explores bright block colour from top to tip end and adds the William Morris logo for a subtly branded frame.

Layer upon layer of strong colours mix with fine and simplistic metal bases. This concept explores bright block colour from top to tip end and adds the William Morris logo for a subtly branded frame.

High design and high quality, this set of acetate styles doesn't compromise on either. Durable, flexible and carefully selected to create rich and bold colours in shapes that offer intrigue and interest.

High design and high quality, this set of acetate styles doesn't compromise on either. Durable, flexible and carefully selected to create rich and bold colours in shapes that offer intrigue and interest.

Bold, bright and not one to sit quietly in the background, our colour bloc concept takes vibrant lamination and applies it to frames that include contrasting temples in fun styles that are ready to turn heads.

Bold, bright and not one to sit quietly in the background, our colour bloc concept takes vibrant lamination and applies it to frames that include contrasting temples in fun styles that are ready to turn heads.

Bold, bright and not one to sit quietly in the background, our colour bloc concept takes vibrant lamination and applies it to frames that include contrasting temples in fun styles that are ready to turn heads.