Our Philosophy
William Morris London was established in the UK in 1997 by Robert William Morris
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It still remains an independent company with Robert William Morris very much at the helm and the inspiration behind the brand
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The brand is very much an ‘English’ brand which strongly contributes to its appeal
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A William Morris wearer is a free spirit, loves life, colour, design, and is unique – ‘I am not a label’
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The brand stands for design integrity and product wearability
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It is not market led, but a market leader
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Our aim is to make our eyewear an accessory, not a necessity
